GhostPricing 2026: Plans, Costs & Best Value
The creator platform for independent publishers. Ghost offers 4 pricing tiers for teams of all sizes.
4.2
Editorial RatingGhost: Pros & Cons
Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans
Is Ghost Worth It?
Ghost is a paid tool, so the value depends on whether its feature set justifies the investment for your team. Most teams find the Creator plan at $25/mo to be the sweet spot.
With an editorial rating of 4.2/5, Ghost scores well in the Email Marketing category. Before committing, consider comparing it against alternatives to ensure it fits your workflow and budget.